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Swim City: Taking Sarasota's Play Time Seriously   

As Swim City dove into digital by launching their e-commerce store, I leveraged social media and influencer marketing to elevate brand perception, increase awareness, and drive web sales.

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social, copy, photography, styling

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Making waves with
creative content

Taking advantage of Sarasota's natural beauty, we shot most product locally. Original content creation let us target a broad range of demos while keeping brand content cohesive. Content creation included:

 

  • Orchestrating weekly photo shoots

  • Scouting locations

  • Booking models

  • Styling shots

  • Photographing and editing videos

  • Writing web and social copy

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Model and designer post re-shares were invaluable for reeling in new followers and buoying up engagement. Monthly eng. rates averaged ~7% compared to 1%-2% fashion industry averages.

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  • Instagram
  • LinkedIn
  • Spotify
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